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James Birch
Development Director at Ki
"María was a fantastic colleague,
well-loved member of the team and delivered high quality work."
Johnny Bridges
Founder at Artificial Labs
"Her ideas are bold and refreshing, in our case, suggesting more efficient methods for various Lloyd’s market participants "
LATEST PROJECT
This is one of the latest projects I've worked on. I will be adding more soon.
Artificial Labs
Artificial Labs is a tech company that facilitates the daily work of brokers and underwriters in the Lloyd's of London Insurance Market by providing SaaS products that help them automate repetitive processes, digitalize manual tasks, scrap data from documents and make better decisions thanks to it.
April 22 - Nov 23
(18 months)
REMOTE
Reducing on a 70% the time it takes an insurance Broker to process client’s data and allowing them to build contract templates and add collaborators
*Due to the fact that I signed an NDA, this screen represents only a 1% of all the work I did for Artificial Labs. I can't share more publicly, but here it is
the link to a Drive folder with some extra screens. Note that the images are CONFIDENTIAL so I will have to personally authorize their viewing.
Context
COMPANY
Artificial Labs
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INDUSTRY
Insurance Market (London)
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PRODUCT
Fintech SaaS (B2B)
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FINAL CLIENT
Insurance Brokers & Underwriters
Project
OBJECTIVE
Improving the UX & UI Design of an existing journey for data scraping and (no-code) contract building based on insights collected through research
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ROLE
Senior Product Designer & Researcher
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PROJECT DURATION
6 months
Skills used
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User research (forms, interviews)
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Design thinking
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Information architecture
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UI & UX Design
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Wireframing & Prototyping
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Testing & Iteration
Problems
Too much time spent on manual repetitive processes that could be digitized, automated or improved such as:
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Data scrapping. Brokers receive tones of files in different physical and digital formats which takes ages to process.
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Not storing the data to make better decisions later.
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Manual contract building with no standard structure or wording. Plus a new law requiring an specific structure.
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Not being able to collaborate with colleagues on files.
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Not knowing what needs to be done in each file (what is missing, wrong or needs further discussion), how the final contract will look like and if it's ready to share.
Solutions
Creating an all-in-one system that allows the brokers to reduce those times massively:
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Allowing to upload photos, scanned files, PDFs, word, excel...etc or manual input via form and scrapping the information with a 98% match success rate.
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Storing the data properly to use it later in a smart way.
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Creating a no-code contract builder that follows the new market standard structure.
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Allowing collaborators to comment and edit the file.
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Using icons and color codes to indicate what components require an action, a progress bar for work track, PDF preview and file status for internal approval.
Impact
75% reduction in time taken to quote, bind and issue a policy
35% more clients processed
in the same work session
19% increase in revenue through introduction of digital distribution
SELECTED WORK
Here you can see some of my selected side-projects. From branding to responsive websites, mobile apps, web-apps or graphic edition, you will find a variety of fields such as Retail, Cryptos or Real Estate.
I find fascinating to learn everything about complex markets, identify the pain points, design solutions and break them down into something visual and usable so thousands of people can enjoy a better experience in daily repetitive tasks.
SERVICES
design
consultancy
A deep review of your current website, app, web-app, branding or social media so we can create an actionable plan to improve your online presence and this way raise the engagement and obtain results.
advanced product design
Oriented to mature projects with a more stablished team and a defined roadmap that search for an expert with a strong background to work on the Product Design. My designs are user-centric, responsive and accessible.
design boost
for startups
The perfect bundle for startups that want a solid design base for their products. It includes basic research, branding kit, web, graphic and UI&UX design of the main features and creation of a Design System.
WHO AM I?
Hello! My name is María Solá. I am a Product Designer & Researcher with 8+ years of experience helping Unicorn Startups create and curate their SaaS products to become the go-to solution in their markets. From B2B, B2C to B2B2C, my expertise is on the Insurance, Finances, Taxes, Hospitality, No-coded builders and AI.
I have a background in UI&UX Design, Research, Web development, Graphic Edition and Marketing. I’m familiar with Agile methods and the use of Collaborative Platforms at work. I am a master when it comes to creating practical solutions that please both: the Business goals and the Users needs, while using the available resources in terms of team, budget and time. I understand the production process, the business decisions behind and the technical side, which makes my communication with all the departments fluid and effective.
In my career I've successfully worked on big data innovation projects with complex technical challenges; managed projects from start to finish; lead teams fully remote; done the Research, Briefing, Roadmap planning, UI&UX Design, Prototyping, Testing and Iteration based on collected data; designed web-apps, apps, websites, brand identities…etc. I also keep myself up to date in terms of design principles, work tools releases and team collaboration workflows.
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I find excitement in solving complex problems so thousands or millions of people can enjoy a better experience and save time on repetitive daily tasks.
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My designs are User-centric, Responsive and Accessible. I strongly believe in Research, Design Systems and Automated Processes.
Time & data are the new gold!
AI and Chat GPT seem to be taking over everyone's job. But as Products Designers we must remember that they are just tools to help us do a better job, not to replace us. AI is only useful when the right prompts have been entered. So maybe our role will take a different direction, but we will adapt like we've been doing along our careers.
MARÍA SOLÁ
My specialty is creating whole new SaaS products from scratch for Big Tech and refining existing ones. B2B, B2C, B2B2C, Research, UI&UX Design, Prototypes, HTML, CSS, Apps, Webs, Responsive design, Branding, no-code builders, AI integrations... You name it. I've done it all. Something new?
Great! New puzzle to solve ;)
TESTIMONIALS
Check what my customers have to say about my work so you know what to expect from it.
JOHNNY BRIDGES
Founder at Artificial Labs
María has consistently demonstrated she has the innate ability to easily identify user needs through qualitative and quantitative research and interviews, ideate potential solutions to these opportunities and refine them into proposed future states for a product.
Her ideas are bold and refreshing, in our case, suggesting more efficient methods for various Lloyd’s market participants to interact using our product in new ways. It was great to see her bring these innovations to life as an integral part of our wider team.
I would highly recommend María and look forward to working with her again soon.
Innovation & Strategy at Brit
Maria has exceptional design skills, is a clear communicator and distils concepts into tangible output at a breakneck pace! Such an enjoyable month working together. I highly recommend her work.
george roberts
Business Dev. Lead at Artificial Labs
Maria and I worked together on a highly innovative insurance project where Maria's deep insurance experience and knowledge were evident in every interaction we had. The quality of Maria's work was exceptionally high and the speed and accuracy with which design feedback was incorporated was outstanding.
JAMES BIRCH
Development Director at Ki Insurance
Maria led the product and brand design for Ki from inception to Growth-Stage over a year period. She was a fantastic colleague, well-loved member of the team and delivered high quality work. She will be sorely missed and Ki won’t be the same without her. I would highly recommend!
MOHAMMED ZAMAN
Product Manager at Artificial Labs
Maria was a pleasure to work with during her time at Artificial. She brought a wealth of Design and Insurance expertise to the our Product development through not only following requirements and user stories shared with her, but going the extra mile and illustrating other ways to solve problems.
Her deliverables were always to a high standards while always guaranteed to be on time. I would definitely work with her again!
JESÚS MONLEÓN
Founder & Partner at SeedRocket
María is a remarkable Product Designer with a strong expertise in SaaS products. She is professional, committed, creative and proactive. She always goes one step ahead problems and brings simple and effective solutions that please both customer’s needs and business goals.
I would have her on my team again with no doubt.