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James Birch
Development Director at Ki
"María was a fantastic colleague,
well-loved member of the team and delivered high quality work."
Johnny Bridges
Founder at Artificial Labs
"Her ideas are bold and refreshing, in our case, suggesting more efficient methods for various Lloyd’s market participants "
SELECTED WORK
This is a selection of some projects I've worked on during the last years. You will find diverse fields such as Insurtech, Fintech, Cryptos, Retail or Real Estate. Most of them being B2B and B2B2C SaaS products (responsive apps and webs) that needed to be refined or created from scratch. I've successfully worked in positions of responsibility with international teams, as well as independently on remote end-to-end projects, identifying pain points and offering strategic, scalable and user-friendly solutions at light speed.
Artificial Labs
Artificial Labs is a tech company that facilitates the daily work of brokers and underwriters in the Lloyd's of London Insurance Market by providing SaaS products that help them automate repetitive processes, digitalize manual tasks, scrap data from documents and make better decisions thanks to it.
April 22 - Nov 23
(18 months)
REMOTE
Reducing on a 75% the time it takes an insurance Broker to process clients data and allowing them to build contract templates and add collaborators
*Due to the fact that I signed an NDA, this screen represents only a 1% of all the work I did for Artificial Labs. I can't share more publicly, but here it is
the link to a Drive folder with some extra screens. Note that the images are CONFIDENTIAL so I will have to personally authorize their viewing.
Context
COMPANY
Artificial Labs
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INDUSTRY
Insurance Market (London)
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PRODUCT
Fintech SaaS (B2B)
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FINAL CLIENT
Insurance Brokers & Underwriters
Project
OBJECTIVE
Improving the UX & UI Design of an existing journey for data scraping and (no-code) contract building based on insights collected through research
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ROLE
Senior Product Designer & Researcher
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PROJECT DURATION
6 months
Skills used
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User research (forms, interviews)
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Design thinking
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Information architecture
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UI & UX Design
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Wireframing & Prototyping
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Testing & Iteration
Problems
Too much time spent on manual repetitive processes that could be digitized, automated or improved such as:
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Data scrapping. Brokers receive tones of files in different physical and digital formats which takes ages to process.
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Not storing the data to make better decisions later.
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Manual contract building with no standard structure or wording. Plus a new law requiring an specific structure.
Solutions
Creating an all-in-one system that allows the brokers to reduce those times massively:
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Allowing to upload photos, scanned files, PDFs, word, excel...etc or manual input via form and scrapping the information with a 98% match success rate.
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Storing the data properly to use it later in a smart way.
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Creating a no-code contract builder that follows the new market standard structure.
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Not being able to collaborate with colleagues on files.
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Not knowing what needs to be done in each file (what is missing, wrong or needs further discussion), how the final contract will look like and if it's ready to share.
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Allowing collaborators to comment and edit the file.
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Using icons and color codes to indicate what components require an action, a progress bar for work track, PDF preview and file status for internal approval.
Impact
75% reduction in time taken to quote, bind and issue a policy
35% more clients processed
in the same work session
19% increase in revenue through introduction of digital distribution
Rendex
RENDEX is a personal project which intends to offer 3D interior design renovation proposals to Realtors so they can help their clients see their potential and increase sales.
Feb 2024
(1 week)
REMOTE
Attracting realtors and direct owners by creating a landing page that easily shows the benefits of using this 3D interior design express service & its process
Context
COMPANY
Rendex
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INDUSTRY
Real Estate / Interior Design
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PRODUCT
3D Interior Design Service
​
FINAL CLIENT
Realtors and Direct Owners
Project
OBJECTIVE
Creating the brand and the landing page to explain the 3D interior design express service using friendly words and step-by-step processes
​
ROLE
Founder & Lead Designer
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PROJECT DURATION
1 week
Skills used
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Market research
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Branding
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UI & UX Design
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Wireframing
- 3D interior design
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Graphic edition
Abacus
Abacus is a Spanish stationery shop. They needed an app for tablet so their employees could manage online orders before the clients or courier would get to the establishment.
Apr 2020
(1 month)
REMOTE
Improving the store work-flow, reducing the orders preparation time, keeping the inventory updated and managing the team's schedule and holidays
Context
COMPANY
Abacus
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INDUSTRY
Retail (Stationary Shop)
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PRODUCT
App to manage physical shops
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FINAL CLIENT
Store managers and workers
Project
OBJECTIVE
Creating an app for tablet to be used by all the team members so they can see individual as well as general data of the stock, orders, tasks and schedules
​
ROLE
Senior Product Designer
​
PROJECT DURATION
1 week (Design Case)
Skills used
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User research
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Design thinking
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Information architecture
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UI & UX Design
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Wireframing & Prototyping
Crypok
Crypok is a new app for buying and selling cryptocurrencies in an easy and smart way. They have really useful features. I did the branding and the UI&UX Design for them.
May 2020
(1 month)
REMOTE
Providing real time data on cryptocurrencies values offered by different exchangers and other relevant info so traders can make better decisions
Context
COMPANY
Crypok
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INDUSTRY
DeFi
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PRODUCT
Exchange comparator for cryptos
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FINAL CLIENT
Traders
Project
OBJECTIVE
Showing the different prices that the market is offering for each crypto at any second and other relevant info so they can make better decisions
​
ROLE
Design Lead
​
PROJECT DURATION
1 month
Skills used
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Market and user research
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UI & UX Design
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Wireframing & Prototyping
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Branding
Ki Insurance
Artificial Labs is a tech company that facilitates the daily work of brokers and underwriters in the Lloyd's of London Insurance Market by providing SaaS products that help them automate repetitive processes, digitalize manual tasks, scrap data from documents and make better decisions thanks to it.
Mar 21 - Mar 22
(12 months)
REMOTE
Creating an interface that allows brokers to make better and faster decisions, organize their calendar, and track and measure their performance at work
Context
COMPANY
Ki Insurance
​
INDUSTRY
Insurance Market (London)
​
PRODUCT
Fintech SaaS (B2B)
​
FINAL CLIENT
Insurance Brokers & Underwriters
Project
OBJECTIVE
Creating a Dashboard and Quote cards with the most relevant info and extra features so Brokers and UWs can improve their performance at work
​
ROLE
Senior Product Designer & Researcher
​
PROJECT DURATION
6 months
Skills used
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User research (forms, interviews)
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Design thinking
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Information architecture
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UI & UX Design
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Wireframing & Prototyping
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Testing & Iteration
I find fascinating to learn everything about complex markets, identify the pain points, design solutions and break them down into something visual and usable so thousands of people can enjoy a better experience in daily repetitive tasks.
SERVICES
design
consultancy
A deep review of your current website, app, web-app, branding or social media so we can create an actionable plan to improve your online presence and this way raise the engagement and obtain results.
advanced product design
Oriented to mature projects with a more stablished team and a defined roadmap that search for an expert with a strong background to work on the Product Design. My designs are user-centric, responsive and accessible.
design boost
for startups
The perfect bundle for startups that want a solid design base for their products. It includes basic research, branding kit, web, graphic and UI&UX design of the main features and creation of a Design System.
WHO AM I?
Hello! My name is María Solá. I am a Product Designer & Researcher with 8+ years of experience helping Unicorn Startups create and curate their SaaS products to become the go-to solution in their markets. From B2B, B2C to B2B2C, my expertise is on the Insurance, Finances, Taxes, Hospitality, No-coded builders and AI.
I have a background in UI&UX Design, Research, Web development, Graphic Edition and Marketing. I’m familiar with Agile methods and the use of Collaborative Platforms at work. I am a master when it comes to creating practical solutions that please both: the Business goals and the Users needs, while using the available resources in terms of team, budget and time. I understand the production process, the business decisions behind and the technical side, which makes my communication with all the departments fluid and effective.
In my career I've successfully worked on big data innovation projects with complex technical challenges; managed projects from start to finish; lead teams fully remote; done the Research, Briefing, Roadmap planning, UI&UX Design, Prototyping, Testing and Iteration based on collected data; designed web-apps, apps, websites, brand identities…etc. I also keep myself up to date in terms of design principles, work tools releases and team collaboration workflows.
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I find excitement in solving complex problems so thousands or millions of people can enjoy a better experience and save time on repetitive daily tasks.
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My designs are User-centric, Responsive and Accessible. I strongly believe in Research, Design Systems and Automated Processes.
Time & data are the new gold!
AI and Chat GPT seem to be taking over everyone's job. But as Products Designers we must remember that they are just tools to help us do a better job, not to replace us. AI is only useful when the right prompts have been entered. So maybe our role will take a different direction, but we will adapt like we've been doing along our careers.
MARÍA SOLÁ
My specialty is creating whole new SaaS products from scratch for Big Tech and refining existing ones. B2B, B2C, B2B2C, Research, UI&UX Design, Prototypes, HTML, CSS, Apps, Webs, Responsive design, Branding, no-code builders, AI integrations... You name it. I've done it all. Something new?
Great! New puzzle to solve ;)
TESTIMONIALS
Check what my customers have to say about my work so you know what to expect from it.
JAMES BIRCH
Development Director at Ki Insurance
Maria led the product and brand design for Ki from inception to Growth-Stage over a year period. She was a fantastic colleague, well-loved member of the team and delivered high quality work. She will be sorely missed and Ki won’t be the same without her. I would highly recommend!
george roberts
Business Dev. Lead at Artificial Labs
Maria and I worked together on a highly innovative insurance project where Maria's deep insurance experience and knowledge were evident in every interaction we had. The quality of Maria's work was exceptionally high and the speed and accuracy with which design feedback was incorporated was outstanding.
JOHNNY BRIDGES
Founder at Artificial Labs
María has consistently demonstrated she has the innate ability to easily identify user needs through qualitative and quantitative research and interviews, ideate potential solutions to these opportunities and refine them into proposed future states for a product.
Her ideas are bold and refreshing, in our case, suggesting more efficient methods for various Lloyd’s market participants to interact using our product in new ways. It was great to see her bring these innovations to life as an integral part of our wider team.
I would highly recommend María and look forward to working with her again soon.
JESÚS MONLEÓN
Founder & Partner at SeedRocket
María is a remarkable Product Designer with a strong expertise in SaaS products. She is professional, committed, creative and proactive. She always goes one step ahead problems and brings simple and effective solutions that please both customer’s needs and business goals.
I would have her on my team again with no doubt.
Innovation & Strategy at Brit
Maria has exceptional design skills, is a clear communicator and distils concepts into tangible output at a breakneck pace! Such an enjoyable month working together. I highly recommend her work.
MOHAMMED ZAMAN
Product Manager at Artificial Labs
Maria was a pleasure to work with during her time at Artificial. She brought a wealth of Design and Insurance expertise to the our Product development through not only following requirements and user stories shared with her, but going the extra mile and illustrating other ways to solve problems.
Her deliverables were always to a high standards while always guaranteed to be on time. I would definitely work with her again!
Job search and love search have lots in common: there are some standards and requirements that have to be met for two parties to be a good match.
These are mines when it comes to work:
100% Remote
Competitive Salary
Interesting Project (SaaS, B2B, B2B2C)
Flexible schedule & Autonomy
Async & Effective Communication
Promoting Creativity & Growth
Integration of New Technologies